Why Do People Like to Play Social Network Games with Their Friends? A Focus on Sociability and Playability
نویسندگان
چکیده
Social platform services have transformed the lifestyles of individuals and the entire information and communication technology (ICT) ecosystem. The growth of the social networking market and the evolution of social networking sites (SNSs) have promoted a new wave of social network applications such as social network games (SNGs). SNGs are online or mobile games played through social networking sites or applications in which people interact with friends. SNGs are a new service that merges the playfulness of the game contents and the mutual relationships between people, emphasizing sociability between players. This study investigates the primary effects of usefulness, ease of use, playfulness, social image, and maintaining interpersonal interconnectivity, factors that affect user intention to use SNGs and positive word-of-mouth (WOM). An extended SNG user acceptance model is proposed that applies the Theory of Reasoned Action (TRA), Motivation Theory, Technology Acceptance Model (TAM), and socio-technical perspectives. The impacts of playability and sociability are investigated in this study. Also, the relationship between sociability and user intentions in SNGs is verified through the results of this study.
منابع مشابه
Why do I Invite Friends to Join: an Empirical Study of Mobile Social Network Game
With the prevalence of mobile devices and access to social networks, an increasing number of people are playing mobile social network games. This type of game differs from traditional online games with new capabilities of convenient mobile use and access to social networks. Despite the popularity of mobile social network games, there are limited studies in this field. Particularly, there is a l...
متن کاملIdentification and Analysis of Factors Improving Social Life in Urban Public Spaces with Focus on Enclosure and Sociability
The dominance of vehicles in the urban spaces of Iran has continuously decreased the human scale and degraded social values. Unfortunately, the issue of human-centered designs has been rejected in many cities of Iran. The central square of Bam city is one of these spaces. In this study, with regard to the importance of social life in public urban spaces as one of the main elements of the city a...
متن کاملComputational Approaches to Studying the Co-evolution of Networks and Behavior in Social Dilemmas
If one is familiar with the Prisoner’s Dilemma, together with its application to both interpreting and modelling social dilemma games, this book should appeal to him or her. Unlike the classical Prisoner’s Dilemma with its focus on the circumstances under which people (players) will cooperate, this book addresses coordination problems (games) for which the players involved can benefit from coop...
متن کاملSocial Network Games: Players’ Perspectives
This article presents the results of an interview study on how people perceive and play social network games on Facebook. During recent years, social games have become the biggest genre of games if measured by the number of registered users. These games are designed to cater for large audiences in their design principles and values, a free-to-play revenue model and social network integration th...
متن کاملAn Anthropological Study of Folk Plays and Games with Focus on Fooman Town in Gilan Province
Play and Game are considered as the oldest cultural behaviors as the universal elements of human culture in all communities and groups. Gilan province in Iran, especially their villages, has a unique folklore especially its local games and plays. Nevertheless, it is necessary to document and analyze the immense information about the folklore in these villages before it vanishes in the sea of so...
متن کامل